Under Armour

Web, tablet, and mobile e-commerce campaign for Zulily.com featuring product collections for women, men, boys, and girls.

Designer: Mireille Melki
Art Director: Laura Gehring
Photographer: Matt Villanueva
Stylist: Lauren Diseth

Under Armour was one of the first big consumer athletic brands Zulily got permission to fully produce—from styling and photography to design and copy. I was the copywriter on the first Under Armour run and the next two after that. Each campaign had its own look and feel and was produced by a collaborative team lead by an art director and consisting of a photographer, stylist, designer, copywriter, and producer. These projects always felt like rewarding team efforts and it was exciting to see them live on the site and track their traffic.