Resume

WORK EXPERIENCE:

  • Senior Copywriter | T-Mobile | Seattle, WA | October 2018 – Present

    Write copy and create digital experiences for a variety of T-Mobile platforms, including web, social, and mobile app.

    • Concept and launch net-new landing pages for product or program initiatives, brand moments, and SEO opportunities.

    • Collaborate with copy leads, designers, creative directors, and internal partners on creative digital strategy.

    • Present and pitch creative work to internal stakeholders and implement necessary feedback.

  • Social Copywriter (Volunteer) | TEDxSeattle | Seattle, WA | September 2020 – Present

    Concept and write copy for digital and social media campaigns in collaboration with TEDxSeattle marketing team.

    • Strategize and plan brand’s social media calendar.

    • Co-collaborated on the @tedxseattle_official Instagram rebrand.

  • Creative Copywriter | Zulily | Seattle, WA | May 2017 – September 2018

    Crafted creative copy for branded and non-branded e-commerce campaigns in collaboration with an in-house creative team consisting of art directors, photographers, stylists, and graphic designers.

    • Wrote and concepted creative campaigns for major brands like Under Armour, Levi’s, TOMS, and more.

    • Led weekly copy team meetings to set goals, establish guidelines, and give feedback.

    • Created copy team style guide with brand and grammar standards.

  • Editorial Copywriter | Zulily | Seattle, WA | May 2016 – May 2017

    Wrote short and long-form copy for product collections, branded collections, and targeted mobile push notifications.

    • Produced high volumes of creative content in a production-driven environment.

    • Trained new hires on both internal and external teams in order to streamline partnership and process.

  • Public Relations Intern | Firmani + Associates, Inc. | Seattle, WA | January 2016 – May 2016

    Drafted communication plans and implemented media relations for healthcare, insurance, and technology clients.

    • Wrote and pitched press releases and media alerts to local state, and regional media outlets.

    • Tracked client news and industry trends as part of clients’ weekly media reports.

What my managers have to say:

  • I managed Caroline for several years and found her to be both extremely hard-working and creative. She is someone who thinks through her copy diligently and never misses a deadline. Her copy is consistently clever and fresh, she strives to breathe new life into every project even when the subject matter itself is less than thrilling. Caroline is also a very communicative teammate and is always willing to take on more to help her coworkers and the larger team. She’s also highly organized and passionate about excellence. Caroline is an asset to every creative team who has the pleasure of working with her!

    — Chelsea Phipps, Sr. Manager of Creative Direction at T-Mobile

  • I’ve led, managed and worked with dozens of copywriters over the course of my career, but none quite like Caroline. An extraordinary combination of talent, creativity, curiosity and a can-do attitude set her apart from the crowd. Over the two years I worked with Caroline (on two different teams), she gracefully absorbed feedback and turned it into success with each project she wrote. Each day she grew and inspired all who worked with her along the way. She’s a strong, independent writer but her upbeat personality and natural leadership skills often made her a go-to for facilitating group projects. If you’re looking for a unicorn of a copywriter, consider the search over.

    — Kayla Lujan, Editorial Copy Manager at Zulily

  • Caroline, I hope you know how grateful I am to have you on the team. I really appreciate your thoroughness, creative problem-solving skills, and proactivity. Not to mention your party planning skills for team building! You’ve really taken the senior title seriously and I can always count on you to adapt quickly to changing projects, bring up important pain points, and operate with a high level of autonomy. Thank you for all the hard work you put in every day.

    — Phoebe Cutter, Sr. Manager of Creative Direction at T-Mobile

  • Thank you for being such an awesome partner to the SEO team and always collaborating with us on projects. You helped make navigating the LONG "What is 5G" project a whole lot easier, and we really appreciate the level of commitment you bring to ensure our content will reach and resonate with our audiences. You're a rockstar!

    — David Karalis, Sr. SEO Manager at T-Mobile

  • Caroline has really impressed me this year. She's been an all-star on 5G and Network, handling many hot projects at the same time with similar messaging and managing not to drop any balls. She is thoughtful, a good listener, and asks insightful questions that help the whole team. I see her taking a lot of initiative with projects; she sets up brainstorms, check-ins, and always keeps the projects moving forward. I think she is a true collaborator, she contributes so much not only to the copy but to the design as well, and I have been really impressed with her narrative structures and how she sets up a page. Caroline is always striving for improvement, for example, she joined toastmasters this year to add to her presentation skills. I think Caroline is really setting a great example for the rest of our team.

    — Phoebe Cutter, Sr. Manager of Creative Direction at T-Mobile

  • A shining star on the DCS copy team, Caroline recently worked on the T-Mobile.com Privacy Center project and absolutely crushed it! She helped us turn a single page full of text links into a robust, accessible, and informative new site, built according to our NTM content strategy. The copy on this project was incredibly important and required strict attention to detail and adherence to legal requirements. Not to mention, it had to reflect our T-Mobile tone and make the concept of privacy and data collection easy to understand. Caroline mastered the tone required and excelled at moving approvals forward and proactively tracking down the information she needed to get the job done. I can always trust Caroline to deliver gorgeous copy and a stellar work ethic!

    — Brittni Adams, Sr. Copy Manager at T-Mobile

EDUCATION:

  • Bachelor of Journalism | University of Missouri School of Journalism 2011 – 2015

STRENGTHS:

  • • 6+ years of copywriting experience driving creative strategy and content execution.

    • Thrives in a fast-paced, data-driven environment.

    • Proven track record of taking ownership and driving results on creative projects.

    • Self-motivated team player with refined leadership skills.

    • Exceptional communication, collaboration, and presentation skills.

    • Experience mentoring and peer reviewing mid- and associate-level team members.

    • Ability to combine fresh ideas with high attention to detail to achieve the bottom line.

    • Experience creating style guides and brand guidelines.

    • Accountable to deliver creative experiences on tight deadlines .

    • Versatile skill set to write across varied subject matters and audiences . 

    • Highly engaged team member, collaborator, and problem-solver.

BRANDS:

  • Apple, Samsung, OnePlus, T-Mobile, Zulily, Google, TEDxSeattle, Under Armour, Levi’s, TOMS, New Balance, Dyson, LEGO,

VOLUNTEER, RECOGNITION, & ADDITIONAL:

  • • VP of Public Relations, Toastmasters International, T-Mobile chapter, 2020 - present
    • T-Mobile PEAK nomination, 2020 and 2021
    • Freelance Copy Editor for RubyAro.com
    • Freelance Product Copywriter for Splash Fabrics

Download a PDF

Get in contact via email:

caroline.emde3@gmail.com