T-Mobile Tuesdays

Social media, web, and mobile app campaigns

Various Designers: Daria Naidenov, Jennifer Dean, Annie Green, Gavin Renfro

T-Mobile Tuesdays is a highly successful customer appreciation program that partners with big brands to offer T-Mobile customers exciting deals every week. Occasionally, free gear and swag giveaways are offered directly from T-Mobile. The creative team and I partner with the T-Mobile Tuesdays team to produce web, social, and mobile app content and experiences to promote weekly offers to customers.

As a copywriter on this account, I collaborate with designers to produce content for the promotional partners and pitch creative to both internal and external stakeholders. If brand assets are not provided by the partner, I also work with the designer to create or shoot original content for the offers.