T-Mobile Travel Campaign
Web copywriting, content direction, and UX flow
T-Mobile launched new and updated customer travel benefits and we were tasked with cross-promoting the launch across T-Mobile.com.
We wanted to encourage current customers to explore the new benefits, convince prospective customers to join, and evoke a sense of wanderlust in both audiences.
We redesigned pages as well as created net-new experiences.
The previous page had a design structure that was too long, saw early site dropoff, and was full of white space. We sought change and conversion with a vibrant, mobile-first experience that marketed the new travel benefits in a clear and simple yet inspiring way.
Deeper dive into web modules and copy tone.
