Under Armour

Web, tablet, and mobile e-commerce campaign for Zulily.com featuring product collections for women, men, boys, and girls.

Designer: Ruth Tse
Art Director: Ashley Karatsonyi
Photographer: Carlton Canary
Stylist: Lauren Diseth

Under Armour was one of the first big consumer athletic brands Zulily got permission to fully produce—from styling and photography to design and copy. I was the copywriter assigned to the first Under Armour run and the next two after that. Each campaign had its own look and feel and was produced by a collaborative team consisting of a designer, art director, copywriter, stylist, producer, and photographer. These projects always felt like rewarding team efforts and it was exciting to see them go live on the site and track click-through and sales traffic.